How to Make Zillow Work for You.
The launch of Zillow has changed how the real estate world functions. Zillow is a website that assists both buyer and sellers in a somewhat confusing housing market.
Zillow believes that real estate should be simple and free of complicated websites and restrictions. Thanks to Zillow Americans now have access to free and instant valuations on their homes. Zillow has plans to keep the website as user friendly as possible by staying up to date on their tools and adding new ones.
Zillow has established a database of over 60 million homes to help you determine the market value of your home. Zillow is able to provide this information because they use publicly available data which include tax records.
The tools Zillow uses have an estimated margin of error less than 10%. Though the tools aren’t accurate 100% of the time Zillow is always working to improve the formula.
Zillow is an overwhelming success which has drawn the attention of real estate agents and brokers who believe websites like this harm their business.
Technology and innovative companies like Zillow force change in stagnant industries.
Technological advances should be welcomed by industries trying to remain at the top of their game.
There are a few questions you should be asking on how you might use Zillow to your advantage. Your biggest asset is the value you provide to customers so combine that with biggest asset ZIllow has, pricing information.
Even though pricing information is one of Zillows biggest assets, there are others that are equally important.
Your business cannot live on information alone. Information and the appropriate action can help make your business profitable. Knowledge is the key to interpreting the information.
Experience in the real estate world can provide great benefit to understanding the information provided by Zillow.
Your goal should be to improve upon what Zillow has done. The goal should be to provide the information and experience your customers want and need.
This is one way you can make Zillow fit your needs.
Study Zillow and find ways you can improve upon their software.
Use Zillow to help with presentations when visiting clients. Show your client the results on Zillow and inform them the amount you can save based on similar Zillow results.
You can use the estimation tools provided by Zillow as a means to teach clients and provide them comparisons.
Showing the client data provided by Zillow is a great way to compare your rates and services.
Zillow might have a better price, but you can provide a better service and value.
Do not underestimate what value and service can bring to your business.